Corporate Training
Learn how to create relevant content
Are you thinking about writing a technical article?
Do you want to share your knowledge with the technical community?
Do you have trouble finding a topic?
Has your article ever been published by a magazine?
The time is now!
Due to the current global lock down, many conferences and face-to-face meetings have been cancelled, creating a resurgence for online marketing and content distribution.
In this class, you will learn how to create technically relevant articles to promote your products!
Additionally, you will get personal coaching to help you get started.
Who should attend? Marketing professional, technical personnel, public relations personnel, students, customer services, and technical support. Those who want to get published.
Get inspired!
How does content relate to marketing? Three key questions to ask:
- What is content marketing?
- How does content relate to marketing?
- How to generate impactful contents applicable to your products?
What you will learn in these courses:
- How to write technical articles
- Create eye-catching titles
- Create great contents that your customers want to read
- How to find your target publications
- How to contact editors and pitch your articles
- How to follow up with the editor
- How to get articles approved and published
.
Instructor:
John Koon, professional writer, publisher, and former editor.
John Koon is a technology editor/writer working for multiple magazines focusing on embedded and emerging technologies. Additionally, he has published numerous technical articles, blogs, case studies, technology reports (USB), and eBooks.
Areas of research include: aviation, AI, autonomous driving, robotics, energy, automation, medical innovations, wireless technology including 5G and low-power WAN, Fog Computing (beyond cloud) and edge, Internet-of-Things (IoT), industrial Internet-of-Things (IIoT), low-power networks, NB-IoT, LoRaWAN, cybersecurity, blockchain, Hyperledger, m2m, MEMS and sensors related, software, connectors, fiber optics and interconnects, aerospace/defense, manufacturing, semiconductor, power and battery, COTS advancements and emerging technologies.
Koon has held various management roles including Director, Product Line Manager and Associate VP. Focusing mainly on technologies, he worked for HP, Western Digital and Microsoft distributors. Speaker at the Del Mar Manufacturing Show and the Sensors Expo.
Education:
BS in electrical and electronics engineering (California State Polytechnic University, Pomona). MBA in marketing (San Diego State University)
https://www.linkedin.com/in/johnkoon
[email protected]
Instructor:
John Koon, professional writer, publisher, and former editor.
John Koon is a technology editor/writer working for multiple magazines focusing on embedded and emerging technologies. Additionally, he has published numerous technical articles, blogs, case studies, technology reports (USB), and eBooks.
Areas of research include: aviation, AI, autonomous driving, robotics, energy, automation, medical innovations, wireless technology including 5G and low-power WAN, Fog Computing (beyond cloud) and edge, Internet-of-Things (IoT), industrial Internet-of-Things (IIoT), low-power networks, NB-IoT, LoRaWAN, cybersecurity, blockchain, Hyperledger, m2m, MEMS and sensors related, software, connectors, fiber optics and interconnects, aerospace/defense, manufacturing, semiconductor, power and battery, COTS advancements and emerging technologies.
Koon has held various management roles including Director, Product Line Manager and Associate VP. Focusing mainly on technologies, he worked for HP, Western Digital and Microsoft distributors. Speaker at the Del Mar Manufacturing Show and the Sensors Expo.
Education:
BS in electrical and electronics engineering (California State Polytechnic University, Pomona). MBA in marketing (San Diego State University)
https://www.linkedin.com/in/johnkoon
[email protected]
Current articles appeared in:
- Aerospace & Defense Technology
- All about circuits (EETech)
- Avionics
- BioITWorld
- ConnectorSupplier
- EEWeb
- Electronics Products
- Embedded.com
- Embedded Computing Design
- Engineering.com
- FierceElectronics
- Insight.Tech
- Medical Design Brief
- Mouser
- Photonics and Imaging Technology (p.1 after Tech Briefs)
- WTWH (Microcontroller Tips)
- WTWH (Sensor Tips)
- LoRaWAN e-Book
- Successful Launch of Medical Devices e-Book
Sample publications: https://muckrack.com/john-koon/articles (not shown here are the client-sponsored articles).
